Every business needs reliable signwriting services. This is especially true for brick-and-mortar stores. These services have a lot of applications. They can help draw in customers. They’re also an effective way to announce important events in your company. Regardless of the reason, they’re an integral part of everyday business operations.
- Front store signage isn’t an option – it’s a must.
60% of people will not enter a business or store if there’s no signage. On the other hand, a poorly designed sign will drive off 50% of consumers. When you think about it, the front of your shop is the first thing people see when they walk up. It’s the first impression they get before they know about the product or service you’re offering.
- It affects your customer’s perception.
Businesses need an effective front store signage in order to pique customer’s interests. According to statistics from FedEx, 76% of people will enter a store just because they’re intrigued by the signage. To add to this, 75% of consumers will tell other people about your business if they remember your signage.
- There’s always room for improvement.
Statistics show that 60% of companies who change their designs for the better see a positive increase in sales. In fact, their profit increases by an average of 10%. Legibility is the key to successful designing of signs. Whilst being eye-catching is important, the main priority is for your customers to read and understand what you’re trying to say. It’s the most important component of the design.
- They’re a tried-and-tested way to strengthen brand recognition.
38% of the largest companies in the world identify sign design as an important aspect of building their brand. They help strengthen your business’ recognition amongst consumers. On the other hand, small to medium businesses see their designs as a way to stand out from the competition. To add to this, businesses with signs are easier to find for customers.
The signwriting Gold Coast provides effective business services. For your marketing needs, call them today!